Case study · Concert · Miami, FL · June 2025

Influur × Shakira in Miami

Influur invited Dakota to Shakira's Miami night on the Las Mujeres Ya No Lloran World Tour. She told it across three videos — getting ready in two parts, makeup and outfit, and a recap filmed from the box.

Dakota Latalladi with friends in cowboy hats at Shakira's Miami show

Dakota Latalladi with friends in cowboy hats under the stage lights at Shakira's Miami show

The numbers

What the campaign did

11.7Mviews

1.95Mlikes

2,194comments

6,909shares

54,043saves

The content

Three videos, four posts

Dakota Latalladi getting her makeup done before Shakira's Miami show

7 Jun 2025 · TikTok + Instagram

views 5.21M likes 714.8K comments 843 shares 1,811 saves 13,603

TikTok Instagram

Dakota Latalladi showing the outfit she wore to Shakira's Miami show

8 Jun 2025 · TikTok

views 5.9M likes 1.2M comments 1,313 shares 4,971 saves 40,440

TikTok

The crowd at Shakira's Miami show, seen from the Influur box

9 Jun 2025 · Instagram

views 586.8K likes 31.6K comments 38 shares 127

Instagram

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