Case study · Event · Miami, FL · May 2025

Influur × F1 Miami Grand Prix

Influur brought Dakota to the F1 Miami Grand Prix in May 2025 — track access, the Influur suite and a weekend with friends. She told the story on TikTok, including a sound promo filmed in the suite with artist Esau Ortiz.

Dakota Latalladi with friends on the Miami Grand Prix grounds at sunset

Dakota Latalladi with artist Esau Ortiz at the Influur suite

The numbers

What the campaign did

5.36Mviews

267Klikes

714comments

1,443shares

8,027saves

The content

The videos

Dakota Latalladi with artist Esau Ortiz in the Influur suite

4 May 2025 · TikTok

views 4.4M likes 155.2K comments 373 shares 661 saves 4,302

TikTok

Dakota Latalladi in front of the Pirelli banner at the Miami Grand Prix

6 May 2025 · TikTok

views 964K likes 111.6K comments 341 shares 782 saves 3,725

TikTok

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